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Xerox: The Copying Company
Xerox is attempting to update its image by launching a new brand identity. After spending millions of dollars on research (evidently with Xbox customers) the new brand is intended to show the "human" qualities of Xerox -- and its long-time spirit of innovation.The new sphere-shaped symbol is sketched with lines that link to form an illustrative "X," represent Xerox's connections to its customers, partners, industry and innovation." That's funny because to me it still says "we are the copier company."
Xerox is attempting to update its image by launching a new brand identity. After spending millions of dollars on research (evidently with Xbox customers) the new brand is intended to show the "human" qualities of Xerox -- and its long-time spirit of innovation.The new sphere-shaped symbol is sketched with lines that link to form an illustrative "X," represent Xerox's connections to its customers, partners, industry and innovation." That's funny because to me it still says "we are the copier company."
